Working with Society Hong Kong to infuse Wong Ho-yin’s personality into Minute Maid’s Chatbot, Kitchen helped created an intelligent program that gave out coupons each recipient truly needed.
Phase 2 of the program featured a lucky draw and stamp collecting system. By scanning the QR code on the Minute Maid bottle, customers could collect stamps and redeem gifts on the Facebook Messenger platform.
Chatbot
Don’t let heat and humidity ruin your style; Za Bye2-Shine Essence is your skin’s savior. Kitchen created a short, stylish video to show how easily Za Bye2-Shine Essence helps skin stay smooth and shine-free during Hong Kong’s summer.
Thematic 15s Video
Social Posts
Skincare needs differ depending on the conditions. That’s why Senka created 3 Perfect Whip cleansing foams to meet every need. Kitchen created a series of promotional videos that tells the story of 3 loyal servants and our heroine. Each servant has their own trait that can help the heroine tackle everyday challenges. The campaign ran on digital banners and social media platforms for comprehensive coverage.
Bomba Ad
Campaign Social Video – Blue Version
Campaign Social Video – Pink Version
Campaign Social Video – White Version
Key Visual – Escalator Crown
There’s no shame in putting extra effort into improving your skin and appearance, and your effort deserves to be rewarded. That’s why JP Beauty gathered 6 popular Japanese beauty brands and provided shopping rewards and beauty tips to inspire their members. Kitchen also worked hard to ensure the promotion campaign was as beautiful as JP Beauty’s audience. An exquisite visual and video were produced to recruit members and explain how the membership works.
Print Ad – 12 sheet
Recruit Members Video
Print Ad – Escalator Crown
Style Shot
Campaign Site
Need a beauty boost when you’re in a hurry? Za has the perfect solution that everyone needs to know. Kitchen created a short, stylish and captivating video to ensure that everyone who needed Za True White Day Protection would know about it.
Social Feature 30s Video
Every Summer, suncare becomes the star in cosmetic industry. In 2019 Summer, Kitchen committed to help ANESSA to take the throne of suncare product among competitors. Various promotion platforms includes billboards, interactive panels, bus body and MTR advertising spots have been used to create a city-wide buzz of promising ANESSA suncare collection.
As the saying goes, a white complexion is powerful enough to hide seven faults. Za True White Series helps Hong Kong teenagers achieve bright and beautiful skin with their exclusive whitening ingredient, 4MSK. Focusing on social media, Kitchen created a set of static and animated posts to introduce Za True White Series. “4MSK” was turned into a friendly, bouncy character that highlighted the exclusive ingredient’s benefits — whitening and nourishing skin all day, all night.
Social Posts
To ensure Senka’s ingenious Perfect Aqua Rich Mask could turn heads in the Territory’s crowded facial mask market, our team lined up Uncle Siu, a local KOL renowned for his impeccable British accent. The end result proved to be an incredibly soothing experience for targets the length and breadth of Hong Kong.
Bomba Ad
Thematic 15s Video
Luminous Full Version
Extra Moist Full Version
How We Made it Happen
The Kitchen team commissioned two sympathetic videos in which Uncle Siu outlined the deep confusion most Hong Kong females feel about their daily lives. Using his trademark wise accent, our KOL explained how a minute of deep thinking can turn the situation around, just like how Senka masks’ 24-hour moisturising protection could calmed and gave users the confidence to face each busy day after just 10 minutes’ application. The spots ultimately succeeded in creating interactive experiences via which targets were able to unlock inner peace by calling and sharing their confusion with Uncle Siu over the phone.
Kitchen recently boosted the confidence of countless thousands of female Hongkongers in search of that elusive just-right natural look by telling them all about Za Cosmetic’s pioneering Airy Foundation.
How We Made it Happen
A series of compellingly relevant Instagram stories was created to seize and retain the attention of this hard-to-reach demographic. In highlighting relevant aspects from the life of a believably down-to-earth Hong Kong girl, our campaign emphasised Za Airy’s role as the foundation of choice for a new generation.
15s Thematic Video
Social Posts
There’s nothing worse than having a shiny red face each time the summer sun comes out from behind the clouds. As the many Hongkongers who wrote in to Kitchen’s innovative “No No Oil Committee” for ettusais pore care skincare to share their most embarrassing oily experiences can testify!
The promotion’s winners were subsequently rewarded with a full set of exclusive pore care ettusais products to help them face summer with a fresh complexion!
How We Made it Happen
To engage the maximum number of image-conscious local youngsters, we tailored an Instagram-hosted campaign that asked targets to share their “oily stories” via a hashtag matching their social media profiles. A series of breezy social posts and an attention-grabbing short video then helped to intensify users excitement to red-hot levels.
Key Visual
Product Style Shot
Thematic Video 30s
Feature Video 15s (Jelly Mousse)
Feature Video 15s (Oil Block Base)
Feature Video 15s (Oil Block Foundation)
