Kitchen recently boosted the confidence of countless thousands of female Hongkongers in search of that elusive just-right natural look by telling them all about Za Cosmetic’s pioneering Airy Foundation.

How We Made it Happen
A series of compellingly relevant Instagram stories was created to seize and retain the attention of this hard-to-reach demographic. In highlighting relevant aspects from the life of a believably down-to-earth Hong Kong girl, our campaign emphasised Za Airy’s role as the foundation of choice for a new generation.

15s Thematic Video

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