After Canon introduced the concept of “Discover your unique beauty” with EOS M100, the “Canon My Beauty” Instagram account has been created to inspire local female to start capturing beautiful moments from everyday life. Kitchen kickstarted the project featuring 3 females influencers whom behold their unique perspective to beauty.

Planning and Execution
A series of videos and social posts have been created, featuring Jessie Lam, a female basketball athlete; Sharlene Wong, a female gymnast and Rita Lee, a Chinese Calligrapher. Showcasing how each of them against all odds to following their passion and discovered their very own unique beauty.

EOS M100 – Discover Your Unique Beauty – Lam Lam Jessie

EOS M100 – Discover Your Unique Beauty – Sharlene

EOS M100 Product Video