“Canon My Beauty” is an online community we created for Canon Hong Kong, aimed to establish female photography as an art form in its own right. Our efforts here were focused on encouraging local women to take photos that brought alive their thoughts and stories. Along the way, we also positioned the brand’s latest EOS M100 camera as a must-have photographic tool for trend-setting targets.
Planning and Execution
Kitchen enabled the client to achieve its desired marketing goal via an integrated “Discover Your Unique Beauty” product promotion that introduced the Canon Girls’ photographic community. A series of key visuals and short videos then showcased how the Canon EOS M100 camera empowered girls about town to discover and express their unique beauty and inner femininity.
EOS M100 – Discover Your Unique Beauty – Hanna Chan
EOS M100 – Discover Your Unique Beauty – Gladys Li
OOH – Bus Body
OOH – Wall Sticker at Causeway Bay MTR station