We helped ANESSA create the greatest buzz for the biggest summer party in the city. Starting with the development of an exciting recruitment video, the online and offline promotional campaign for ANESSA Sun City Fest extended to include the invitation pack, billboards, interactive panel, and online banners. Fancy invitation packs were sent to KOLs in sport, beauty, and music. Leveraging the KOLs’ large number of followers, the event reached thousands of people organically.
30s Teaser Video