Coca-Cola launched a series of special edition, tall cans with beautiful illustrations of Hong Kong’s iconic heritage sites. The campaign was created by The Noah Workshop and expanded to online. Customers who visited the campaign website could learn about each heritage site’s historical background and other fun facts. They could also challenge themselves with an entertaining, mini Q&A game, which tested their knowledge of a particular site’s history.

Achieving accurate recognition of an image from scanning a tall, thin, and curved surface was particularly challenging. Using Google Vision and extensive AI training on hundreds of deliberately arranged photos, the recognition speed and accuracy was greatly improved to above 95% for cans scanned in various angles, distances and lighting conditions!

Campaign Site