Tech

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Nike+ becomes a girl’s best running companion

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KITCHEN helped Nike on their journey to transform female runners into the best runners ever. In cooperation with Ogilvy & Mather Hong Kong, we made a digital hub to provide runner support from race preparation to race day to after the race is over. KITCHEN used interactive technology to complete the whole user interactive flow on race day.

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  1. Social Experience – Photo Booth, Social Wall, and instant social photo printing for runners.
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  2. Photo Services – Photo Zone set up on the race course to capture runners’ #betterforit moment.
  3. Personal Welcome – Personal welcome message for runners upon arrival by using RFID technology.
  4. Personal Cheering – Runner’s name with cheering shown on the race course using RFID technology.
  5. Personal Certificate – Real-time results shown on a giant digital certificate by scanning a QR code at the kiosk.
  6. Celebration Video – Every runner can access a personalized celebration video at a personal hub.

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1 Mobile App. 5 Weeks. 9 Million Hits.

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It’s hot and it’s a hit all over Hong Kong! This summer, we’ve once again created the loudest buzz in town with Coca Cola & McCann Erickson. The Coke Chok App.

We created this app where users can collect bottle cap from the TV commercial.

All they need to do is  to install the App and when they see the Coke bottle cap flying out from the TV commercial, they can ‘catch’ the bottle cap with their mobile phone and then shake (chok) the phone for a lucky draw.

WIthin the 5 weeks after the Chok App launched, an astonishing number of 384,470 unique users installed the app. A total of 8,953,919 draw request were record on our server.

The number says it all. It was a major success.

Check out our amazing app at here and shake your mobile next time the Coca Cola TV Commercial comes on!

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“Catch” the beat with our latest Coca-Cola App

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With the success of Coke Chok App  last year, this summer KITCHEN has once again created an addictive App game  for Coca Cola.

Play-along with the Cola-Coca TV commercial by tapping at the right beat with Eason Chan’s singing, 「Music 拍子Game」is a new interactive gaming experience combining Mobile App and TV Commercial.

Within just  3 days, the App became the top one free app in App store. Almost 200,000 installations within five weeks and more than 7,000,000 lucky draws were recorded.

Check out our amazing app and get your fingers ready to dance when the beat is on!  Both single-play and team-play options are available.

Download the App and play with the TVC now!

First time player please use this pin code: 123456789a.work_coke_content

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Exclusive interview with the irresistible M&M’S

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If you are a POLYU-er, you must have seen these videos (理大地庫拍到o野 [膽小勿看], 理大地庫拍到o野 Part 2 [現真身]) which widely spread among the circle recently. Today, we are very pleased to have the two leading characters, Red & Yellow, to have an interview with us.

Kitchen: Nice to meet you guys. As usual, you two have caught the attention of the whole town; may I know the motive of making such a brilliant video?

Red: … There was not supposed to be a VIDEO!
Yellow: We are not?! Oh….
Kitchen: That’s mean you were accidentally caught by the CCTV? But I still can’t see why you two have to sneak into the PolyU campus and tore posters off the wall.
Red: Ask yourselves, what have you done to us?!
Kitchen: Are you referring to the extremely fun, highly addictive, well-made 12-games-in-1 mobile App created by KITCHEN lately?
Red: Yeah, whatever! Now everyone in town is hunting for us on their mobile, days and nights endless hunting!
Yellow: So we plan to peel off all posters to stop that…
Kitchen: Obviously that didn’t work. The “M&M’S HUNT” App have been the Top 5 free game on the App store within a week, even before the official TV Commercial is launched. There are over 50,000 installations and the number is still increasing.
Yellow: I downloaded that too… Ha, Red, I just caught you…
Red: Shut up, Yellow. Can we go now?
Kitchen: I don’t think so…not without a bite…

Seems like even our reporter can’t resist the irresistible M&M’S too!
To join the hunt, simply search for “M&M’S HUNT” or “M&M’S 逐個捉” at App Store or Google Play Store now!

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It’s a movie. It’s Performan. It’s Performa!

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Just like the title said so, KITCHEN created an illusion to promote Durex new condom line, Performa, and gave Hong Kong’s citizen an unforgettable surprise.

Durex is launching the new Performa condom in 2013. Priced for unlocking the secret to longer-lasting sex, this new addition is said to have a “desirable” effect on men’s performance in bed.

However, sex is still a taboo topic in the city which hinders the planning of an engaging campaign.

So we came up with the “Performan” campaign.

Capitalizing on the superhero movie frenzy, a pseudo movie “Performan” is created to arouse noise on social platform. A “trailer” is published on YouTube carrying neither product nor branding element.

Supported by media like theater, MTR billboard and newspaper, the promotion follows that of a real movie campaign to whet appetite. In just one week, the trailer generates 49,000 views and immediately becomes the talk of the town. Feedbacks and curiosity about the “movie” are overwhelming on social media, with discussions about watching it in the cinema.

On launch day, a much-anticipated 12-minute micro movie is posted on YouTube, with brand logo and product shots finally tagged to it, unveiling the playful association between Performan and the benefits of Performa.

In just a week, over 110,000 netizens have viewed the movie on YouTube.

The movie gets a mention in the newspapers, magazines and web blogs. By now, “Performan” has become a phenomenon.

The campaign culminates in an interactive TV commercial inviting everybody to become “Performan”. Participating audience can interact with the TVC with the complementing Performan smartphone App and become Performan by collecting “condoms”. Those who successfully catch a condom and become Performan can win free Performa condoms.

This last stage brings in 26,000 views and over 15,000 plays. In total, “Performan” has reached a larger audience of over 330,000 combining all the trailers, movie and media articles.

The Like count across local fan base on Durex’s facebook page is up 40%. The Performan campaign succeeds in helping Durex and Performa get a head start.

Click here to unveil the super power of Performan microfilm. Also, Performan case study video is ready for you too. Check out now!

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Kitchen becomes wind beneath DBS’ wings in summer campaign

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Summer is the season for shopping and vacation. With this in mind, DBS sets out to give away air tickets as the welcome gift for successful credit card applications. This would prove an opportune campaign if only customers, instead of other banks offering similar premium, see the sparkle in it.

This is where KITCHEN steps in. A game booth, three meters in height and with 2 screens showcasing imagery of an airport, is installed in the heart of Causeway Bay during weekends. Passersby can connect their mobiles with the screens and launch virtual paper planes with their mobiles. Players successfully launching their planes onto designated spots can instantly win gifts including air tickets, shopping vouchers, etc.

The campaign draws in over 200,000 plays in 4 weeks, thereby helping DBS summer promotion stand out from the rest.

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