Last year’s launch of Durex Performan was a huge hit in both Hong Kong and Taiwan.
A truly challenging project from initial pitch to launch day, the task involved not only tons of blood, sweat and tears but also many smiles. Having been showered with many coveted awards such as those below, the campaign’s eventual success made everyone’s hard work all the more worthwhile.
1. Effie Awards 2014 / Silver – Health & Hygienic Products
2. AOTY 2014 – MARKies / Best use of Integrated Media
3. AOTY 2014 – MARKies / Best Content Marketing
4. AOTY 2014 – MARKies / Best Experiential
5. AME Awards 2014 / Bronze – Branded Entertainment
6. 6th Internationalist Awards / Silver – Innovation in Media
7. Cristal Festival 2013 / Sapphire – Media Cristal- Men
8. Cristal Festival 2013 / Emerald – Media Cristal- Integrated Campaign
9. Marketing Excellence Awards 2013 by Marketing Magazine / Silver – Excellence in Branded Content
10. Marketing Excellence Awards 2013 by Marketing Magazine / Silver – Excellence in Media Strategy
We hereby extend our heartfelt thanks to our open-minded client at Durex Hong Kong and all of the teammates who helped make this campaign happen!