Projects

Explore Old Town Central – Immerse yourself into to the good old days

An interactive art installation that brings a hand-draw map to life, allows audience to explore streets and alleys of Central by just a wave of hand.

Planning & Execution
Another unique experience presented by Kitchen team, combining technology with stunning illustration from local artist, Flyingpig, we invite audience to virtually visit some favourite hotspots in Central.


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Kadoorie – Santa shines his light at St. George’s building

To celebrate Xmas with an interactive light show at the lobby of St. George’s Building, which put a smile to everybody’s face during this graceful season.

Planning & Execution
With the use of motion sensors and projectors, elves from Kitchen brought an interactive experience to St. George’s building. By just a touch on the wall, audience could animate any parts of this giant Xmas card and learn the history of the Kadoorie family. And more importantly, it fuels the Christmas spirit among this business district by light and joy.

FWD Life Impact Reliever – Introducing a ground-breaking concept of life protection

The campaign sims to introduce FWD’s new concept of life protection products to Hong Kong audience

Planning & Execution
Beside an enormous amount of out-of-home advertisements, lots of social media posts are also strategically produced to bring awareness to this new product of FWD insurance. Down-to-earth tone and manner is used to explain this new concept and sucessfully arose interest on social media platform.

Canon Unveils Local Female’s Unique Beauty

“Canon My Beauty” is an online community we created for Canon Hong Kong, aimed to establish female photography as an art form in its own right. Our efforts here were focused on encouraging local women to take photos that brought alive their thoughts and stories. Along the way, we also positioned the brand’s latest EOS M100 camera as a must-have photographic tool for trend-setting targets.

Planning and Execution
Kitchen enabled the client to achieve its desired marketing goal via an integrated “Discover Your Unique Beauty” product promotion that introduced the Canon Girls’ photographic community. A series of key visuals and short videos then showcased how the Canon EOS M100 camera empowered girls about town to discover and express their unique beauty and inner femininity.

EOS M100 – Discover Your Unique Beauty – Hanna Chan

EOS M100 – Discover Your Unique Beauty – Gladys Li

Key Visual

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OOH – Wall Sticker at Causeway Bay MTR stationCWB POW #D2-mockup

Achieving Zen-like Serenity with SENKA’s Extra Foamy Face Wash

To help SENKA Perfect Whip to stand tall in the overcrowded skincare market by building an emotional connection between itself and its target consumers.

Planning & Execution
Stressing that life is “so much better with foamy refreshment”, we created 6 videos that underlined how SENKA’s uniquely indulgent formulation fostered a mindset that made it easier to overcome everyday struggles. The end result was an insightful online initiative that demonstrated how just one minute of SENKA-style relaxation was all it took to recover one’s inner calm when life didn’t quite go to plan.

Online Videos

Social Media Post

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There you go with ZUJI!

As part of  “The Destined Encounter with ZUJI” campaign , an interactive bus shelter was launched to create noise and draw sales.

Passer-by in Causeway Bay are invited to play a fun game to win the big prize of $2000 ZUJI coupon.
The game requires players to catch the orange ball in a tumbling roller, but to make the tumbler start rolling, they first need to play a mobile game to test their travel knowledge. The better the score, the longer duration the tumbler will roll, hence a bigger chance to catch the orange ball.

Tens of thousands of ZUJI coupon codes were given away to ZUJI lovers at the 3-weekend game. Over 1000 new email registration and over 25% in transactions from the ZUJI x AMEX partnership campaign.

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ZUJI books an Encounter with Destiny

This campaign aims to create awareness that ZUJI is an online travel agency that always provide young travellers with a one-of-a-kind beautiful travel experience.

Planning and Execution
In order to show how planning a trip with Zuji leads to many wonderful encounters with people and places, this campaign featured short videos based on true stories that perfectly encapsulated the attitude of fiercely independent travellers.  The goal is to capture the imaginations of discerning individuals seeking trips that offered them genuinely unique experiences.

Stage 1
Cinema Ad and Online Video
A teaser was launched to maximize awareness of the ZUJI Brand, asking our audience exactly what the word ‘Encounter’ meant to them.

Stage 2
Online Video
Then we follow up with 2 videos, of which giving a first person view of the encounter stories in Taiwan and UK. To maintain the authenticity of the stories, both videos featured authentic people that the creative team met at the two locations. One is a pumpkin farmer and his wife in Yi Lan, Taiwan and the other is a London based Handpan busker. Instead of creating a fictional story for advertising, both videos were a created as a true real-life ‘encounter’ experience.

The Encounter with a Taiwanese Farmer

The Encounter with a UK Busker

Print Ad and OOH Posters
Supported by a series of print ads, OOH posters and billboards, cinema spots and social media web banners, letting the campaign message reach all target audience online and offline.

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Stage 3 
OOH Bus Shelter Domination

The campaign also integrated with an interactive bus shelter, showcasing the 2 encounter stories during the month and featuring an interactive game on weekends, this channel added yet another dimension to the ZUJI brand.

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Passer-by in Causeway Bay are invited to play a game to win the big prize of $2000 ZUJI coupon. The game requires the players to catch the orange ball in a tumbling roller. Yet, to make the tumbler start rolling, they first need to play a mobile game to test their travel knowledge. The better the score, the longer time the tumbler will roll. Hence, a bigger chance to catch the orange ball.

Canon Father’s Day 2017

In this campaign we created a touching online video that underlined the Canon brand’s family-focused nature in the run up to Father’s Day 2017.

Planning & Execution
To give its many fans a special Father’s Day gift, we created a video that told the true story of the happiness that united a basketball prodigy Issac Cheng and his father Dick Cheng, and how they grow and learn together as Father and Son at home as well as Basketball Teammates during weekly match.

And the award goes to… Ori!

Let’s give a round of applause to our technology team! KITCHEN are proud to announce that our Ori Mobile App and our Instant Photo Machine “The Ori Dream Home Moment!” for The Nan Fung Group, has each won a MOB-EX Award this year!

Details of the awards are as follows:
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MOB-EX Awards 2017:
– SILVER in “Most Innovative Use of Mobile Technology”
– BRONZE in “Best App – Branded Content”

To find out more about the project, check out here.

Related Post:
http://www.kitchen-digital.com/?p=647

Abbott – Love is a matter of heart-to-heart


This campaign aims to create and capitalize on a competitive edge that would entice new customers to sample Abbott Hong Kong’s low-sugar Ensure variant.

Planning & Execution
Truly healthy hearts are not only physically but also psychologically healthy! In this video for Ensure, we aimed to tell potential targets how the brand is not only taking care of seniors’ physical health but also their emotional wellbeing by encouraging older and younger people to engage in emotional heart-to-heart chats.